I have always liked Expressjet. They had high pay, great morale and a great contract. They weren't the first regional airline to try a run at running their own airline separate from their mainline contract. I had high hopes for them. When they were in operation customers raved about the service and amenities. Expressjet didn't compete with mainline routes, instead they connected cities that previously had no service, but needed service.
The planes were full, the crews were happy and the airport employees were happy. It could have worked....but high gas prices came at the wrong time. I will never forget the livery....like a Colgate toothpaste tube.
Here's a video about the marketing team that helped create the Expressjet brand.